GIFS don't animate in camera roll or Instagram

GIFs do not animate in Apple's camera roll, but don't worry - they're still GIFs. GIFs WILL animate if you share them somewhere that supports GIF files, like iMessage, Twitter, Tumblr, or e-mail.

If you try to share a GIF from your camera roll to Instagram, it will not animate. This is because Instagram does not support GIFs. If you want to share to Instagram, use the Instagram share button in the app.

This will turn your PHHHOTO into a VIDEO, which WILL animate in Instagram and in your camera roll.